Akuntansi Keuangan Menengah berbasis PSAK, Buku Satu. Bandung: Citapustaka Media Perintis.Ĭarter, William K. 15 Ekawati Rahayu Ningsih, Manajemen Pemasaran, DIPA STAIN KUDUS, 2008, hlm. gunung es pemasaran.15 Dalam buku yang lain Philip Kotler menyatakan bahwa yang. Pasar tanpa pemasaran tidak ada artinya, demikian pula. Akuntansi Manajemen: Informasi bagi Manajemen untuk Perencanaan, Pengendalian dan Pengambilan Keputusan Bisnis. 9 Suwarsono, Manajemen Strategik, Salemba Empat, Jakarta, 1994, hlm.26-27. Keyword: Production Costs, Marketing Costs and Profits of the CompanyĪstuty, Widia.
BUKU PEMASARAN MANAJEMEN SALEMBA4 FULL
Test results showed that the hypothesis H0 is accepted which means production costs and marketing costs take effect is not significantly to profit either simultaneously or partial.Īdvice that can be given is the company should use the full costing method to determine the value of the production cost, charge transport and rent to the buyer to lower marketing costs and profit responsibility for controlling production costs and marketing costs. correlation coefficient test results and the determination of the production costs and marketing costs with profit the company has a very strong relationship and production costs and marketing costs affect the profit of 67.1% the rest is explained by other factors not included in the regression model.
Linear regression results the production costs and marketing costs are insignificant negative effect against the profits of the company at PT PP London Sumatra Indonesia Tbk. Research results can be concluded that, the image production costs and marketing costs tend to rise while the company's earnings are likely to decline. This research was conducted based on secondary data from the consolidated statements of comprehensive income statement PT PP London Sumatra Indonesia Tbk obtained from Indonesia stock exchange. Pertumbuhan bisnis ritel akan berdampak bagi terbukanya peluang terhadap kebutuhan tenaga kerja yang memiliki pengetahuan dan keahlian dalam mengelola bisnis. The research was conducted using a descriptive analysis of the qualitative and Quantitative Descriptive Analysis. Buku: Manajemen Ritel : Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia, 2010. The purpose of this research is to know the description of production costs, marketing costs and profit of the company as well as the influence of the image of the production costs, marketing costs against earnings the company PT PP London Sumatra Indonesia Tbk, which is listed on the stock The Effect Of Indonesia.
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